Terra website and app
To earn my Google UX Design certificate, I designed "Terra," a comprehensive website and mobile app experience to revolutionize how people shop for outdoor gear.
"Terra" reimagines the outdoor gear shopping experience with an AI-powered search tool that saves users time and money. By providing personalized recommendations and expert guidance, Terra ensures customers find the perfect gear for their needs, eliminating the frustration of sifting through endless options and technical specifications. This project reimagines how outdoor enthusiasts shop for gear, highlighting the potential of AI to enhance the customer journey and drive sales for outdoor retailers.
Terra's AI-powered search acts as a personal assistant, understanding user needs and environmental factors to provide personalized recommendations. Whether on their desktop or phone, users can easily find the perfect gear for any adventure.
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Multi-faceted shopping experience
This initial screen for the Terra mobile app introduces users to a multi-faceted shopping experience. While users can explore products through traditional browsing, the UX design and writing here prioritizes engagement with the AI-powered search. The headline establishes Terra as a helpful 'AI gear companion,' while the subheading suggests inclusivity, and empowers users. The prominent 'Start' button serves as a clear entry point to this personalized search experience, inviting users to leverage the AI's capabilities.
AI search interaction
This screen marks the beginning of the user's interaction with Terra's AI-powered search. The UX writing aims to create a welcoming and conversational experience by mimicking a human store attendant. The greeting, 'Welcome to the store,' sets a friendly tone, while the prompt, 'How can I help?' encourages users to express their needs in a natural way. The example query provides further guidance and context, demonstrating how users can interact with the AI assistant to find the right product.
Personalized gear recommendations
This screen showcases Terra's ability to provide personalized recommendations and expert guidance. Based on the user's initial query, the AI assistant suggests a number of sleeping bags based on relevant factors like the weather forecast. The UX writing maintains a conversational tone, informing the user about potential needs ('you might need some extra protection') and prompting further clarification with relevant questions ('sleeping in a tent or under the stars'?).
Streamlined purchase
This product detail screen demonstrates how Terra streamlines the path from discovery to purchase. The UX writing maintains clarity and conciseness, ensuring users can easily find essential information like product features, pricing, and reviews. Prominent calls to action ('Add to Cart' and 'Add to Wishlist') encourage user engagement and facilitate a smooth purchase process.
Multi-faceted shopping experience
This landing page for Terra's website introduces users to the platform's various shopping functionalities, including its core AI-powered search. While users can explore products through traditional methods like browsing new arrivals or collections, the UX writing here focuses on encouraging interaction with the intelligent search feature. The headline establishes Terra as a 'gear companion,' while the subheading emphasizes the speed and precision of the search. The prominent 'Get Started' button serves as a clear entry point to this experience, inviting users to leverage the AI's capabilities for personalized recommendations.
Web search
This screen on Terra's website provides a dedicated entry point for users who want to leverage the AI-powered search. While other shopping methods are available, the UX writing here focuses on guiding users through the intelligent search process. The prompt, 'How can I help?' encourages users to express their needs, while the example query and category suggestions provide further guidance and context. This approach empowers users to find the perfect gear through a personalized and interactive experience.
Personalized gear recommendations
This screen demonstrates how Terra's AI-powered search goes beyond simply providing results. The UX writing guides users through a personalized journey of gear discovery. The AI assistant acknowledges the user's query, provides relevant context about the weather, and offers tailored sleeping bag recommendations. Each suggestion includes concise descriptions that highlight key features and benefits, empowering users to make informed decisions and find the perfect gear for their Yosemite adventure.
Streamlined purchase
This product detail screen on Terra's website provides users with comprehensive information to make informed purchase decisions. The UX writing prioritizes clarity and conciseness, ensuring essential details like product features, pricing, and reviews are easily accessible. The inclusion of an 'AI-powered' section explains how the product aligns with the user's needs and the context of their search, further reinforcing the value of Terra's intelligent recommendations. Clear calls to action ('Buy Now' and 'Add to Cart') encourage engagement and facilitate a smooth purchase process.
