Work Experience
2025 - Present
UX Writer, eToro
Leading efforts to shape the company’s voice, establish scalable content systems, and ensure consistency across products. I collaborate closely with product, design, and marketing teams to create user-centered experiences that are clear, trustworthy, and on brand.
2022 - 2025
UX Writer, Wix
Own the UX writing for Wix’s suite of mobile apps, with a focus on the Mobile App Builder. Partner with product, design, and engineering teams to craft clear, intuitive content that enhances mobile-first user experiences. Contribute to content strategy across multiple app features and help define consistent voice and tone throughout the mobile ecosystem.
2017 - 2022
TV Journalist, i24 News
Covering the Middle East and Islamic world affairs and conveying those stories to an English-speaking audience.
Included writing print articles for our web team, scripts for my various stories, and articulating text for broadcast items such as anchor leads, titles, banners, etc.
2015 - 2016
TV Journalist, Channel NewsAsia
Producing news packages for a popular pan-Asian channel, telling TV stories from Israel and the West Bank. Writing scripts for the stories and story proposals to the editorial team.
Education
2012 - 2014
Reichman University | B.A., Communications
Majoring in Persuasive Communications, I took varied courses ranging from specialized writing for public relations, marketing, and journalism, to introductions to psychology, new media, and mass communications.
2023 - 2024
Google UX Design | Certificate Program
This program provided valuable insights into user research, information architecture, and interaction design. By understanding the "why" behind design decisions, I can write more effective UX copy that guides users, anticipates their needs, and ultimately contributes to a more positive and successful product experience.
Skills
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UX Writing: Microcopy, UI text, user onboarding, product tours, in-app messaging, help content
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User-Centered Design: User research, persona development, journey mapping, information architecture
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Writing Proficiency: Clear and concise writing, storytelling, following brand guidelines, Voice and Tone.
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Tools: Figma, Google Drive Suite.
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Soft Skills: Collaboration, communication, problem-solving, attention to detail.