COMPANY: ETORO

ROLE: CONTENT STRSTEGIST, UX WRITER

YEARS: 2025 – PRESENT

A look at my work at eToro — from the content strategy and systems I built, to specific writing challenges on real product screens.

CONTENT STRATEGY

Building the Foundation

The strategic groundwork - how I turned a reactive writing role into a seat at the table.

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CASE STUDIES

Writing in Action

Real screens, real constraints, real decisions. A look at specific challenges and how I approached them.

4 case studies